Programme overview
This programme teaches participants to inventory and package the elements of a brand portfolio, from trademarks, trade names, and trade indicators to copyright-protected works.
The objective is a data structure that supports governance, market expansion, contracts, and transactions.
Who this is for
Brand, marketing, and product teams
IP, legal, and compliance teams
Portfolio, franchise, and market-development leaders
Core content
Inventorying signs, content, and identifiers currently in use
Connecting owners, use evidence, goods/services, and markets
Reviewing gaps, overlaps, dependencies, and renewal milestones
Packaging information for governance, licensing, franchising, or diligence
Learning outcomes
Build a maintainable brand-portfolio structure
Identify gaps in rights, evidence, and protection scope
Prioritize filing, maintenance, and usage-standardization actions
Prepare foundational data for transactions or market expansion
Delivery options & scope
Level
Intermediate
Duration
6-hours
Delivery channel
Online