Programme overview
This programme places product-design thinking within the full journey from user needs to a route for market exploitation.
Participants consider solution differentiation, technical evidence, intellectual assets, and commercialization options together.
Who this is for
Product and service-development teams
R&D, design, and innovation teams
Product leaders and technology-commercialization teams
Core content
Clarifying user needs, problems, and contexts of use
Turning insights into concepts, prototypes, and value hypotheses
Identifying protectable technical, design, and brand differentiation
Selecting market-entry, licensing, or co-development pathways
Learning outcomes
Build a needs-based product-opportunity brief
Connect prototypes with hypotheses that require validation
Identify the product’s layers of intellectual assets
Outline a commercialization path and decision gates
Delivery options & scope
Level
Intermediate
Duration
6-hours
Delivery channel
Online