Stability and the desire to protect what they have achieved are the main obstacles on the path to innovation and the development of technology products for long-established businesses.

♻️ Unlike startups that are always eager to continuously explore new avenues to establish a strong market position, well-established businesses often encounter many barriers due to the values they have previously established.

💪 It is time for these businesses to find solutions to adapt to a constantly evolving market while still maintaining their “safe haven.”