⚠⚠ As the market economy continues to grow, the number of businesses is increasing, making brand protection in each business more challenging than ever.
The first pressing issue is counterfeiting and imitation of trademarks, flooding the market with low-quality products that seriously affect the brand’s reputation.
Furthermore, with many advantages of market development, unhealthy competition can easily occur, causing disputes for many businesses, especially small businesses. It doesn’t stop at just imitation; some businesses are willing to steal copyrights, designs, or even patents from other businesses to make them their own. In such cases, without the most powerful weapon, which is a certificate of intellectual property rights, small businesses or newly established startups can be at risk of disappearing at any time.
That’s why what businesses need to do is register intellectual property rights for objects such as inventions, trademarks, industrial designs, etc. Registering intellectual property not only helps legally protect the brand but also avoids risks and confusion with other brands in the same industry.
While there is no method to prevent intentional violations, counterfeiting, or imitation, registering intellectual property will become the most potent weapon for businesses when disputes arise or when they detect infringements that negatively impact their business and brand.
💖 IP Group is always alongside Vietnamese businesses on the journey to protect and develop intellectual property.